Crucial words - Fiori Group at Ecomondo 2015
Rimini, Ecomondo 2015. This year the Fiori Group stand takes the form of a crossword 1 metre high and 14 metres long, containing 320 words of crucial environmental significance.
Each year we develop a new strategic concept, but the challenge remains the same: to communicate what Fiori Group does, encouraging people to interact, take part, have fun, and share the experience of enjoying this space.
How. A maxi-crossword in which to find over three hundred words crucial for the environment, the ones that really make a difference in the Fiori Group's modern mine.
What. Analysis, design and production, staging, catalogue.
Client. Fiori Group, Valsamoggia (IT).
Year. 2015.
