BCBF 2013: 50th anniversary
The fifty years of Bologna Children's Book Fair
In March we celebrated the 50th anniversary of the Bologna Children’s Book Fair. First we designed the logo, then we took care of all aspects of its visual communication.
How. We began by drawing the two numbers: 5 and 0. Once, twice, three, four, five times… fifty times, a hundred times, looking for the perfect design to represent the first 50 years of the fair. But each of these designs had its own significance relative to the 50 years of stories, colours, designs, illustrations, authors, illustrators, drawings, exhibitions, readings and fairy tales… and so we decided to keep them all. Hence the project involved the 50 glyphs – all different – which all began to take on a life of their own in the communications. We left them to incubate for a while, and then they began to proliferate: they joined up, overlapped, rearranged themselves or spread out, livening up all the events in the vast and varied programme and welcoming visitors.
What. Development of an idea and of the central theme, planning.
Client. Bologna Children’s Book Fair, Bologna (IT).
Year. 2013.
